If it seems like you've heard more about this year's new fall pilots than at any time you can remember, you're not alone. Due to availability of this year's slate of pilots -- through screeners sent to people like me and my TV Squad colleages, DVDs available through Netflix, online previews, and illegal BitTorrent downloads -- more people than ever before have gotten an early look at the fall pilots. Media buyers are well aware of this, according to this article from The New York Times, and are advising their clients on which shows to purchase ad time based on how much each show is being talked about online. According to one report, the most talked about shows are Heroes, Studio 60 on the Sunset Strip, Vanished, 30 Rock, and Friday Night Lights. Least talked about? Happy Hour, Standoff, Notes from the Underbelly, Big Day, and Help Me Help You (Big Day and Underbelly have since been moved to mideason to make room for another buzzworthy show, Ugly Betty).
1. A lot of the conversation is whether the behind-the-scenes idea is a good idea.
Posted at 9:44AM on Aug 19th 2006 by Pet